Meet The Team


Director of Consultancy

Eddie Watson

Eddie has over 30 years of experience in leading and implementing global automation projects. He is a true innovator in the automation space and has implemented countless transformation strategy for some of the world’s biggest companies. 

As Director of Consultancy Eddie oversees the Automation Catalyst wider strategic goals and position within the automation world.

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Automation Consultant

Ravi Venkatasubramanian

Ravi brings a wealth of experience having worked in R&D for Alcatel Lucent (12 years) and as Automation/AI & Data science consultant in Tech Mahindra (10 years).

His previous experiences and learnings from Telco, BFSI domains allow him to be uniquely focused on applying the most appropriate methodologies for individual business environments. 

Ultimately, his goal is to empower businesses to develop their strategies, and become self-sufficient in applying low/no code technology with data first approach.”

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Automation Consultant

Joe Lees

Joe is a consultant specialising in project delivery and framework creation, with over eight years of experience working with some of the biggest names in the telecommunications industry.


Joe feels that taking stock of the bigger picture whilst implementing working solutions is crucial to any automation projects success. 

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Automation Consultant

Alan Gillespie

Alan has over 15 years experience helping businesses achieve digital transformation. His experience gives him expert insight into assisting customers to define and validate prospective automation projects and is experienced in leading internal teams to successfully implement the projects.


His extensive experience in designing and architecting large scale automation solutions, allows him to create the tools to drive real change within an organisation.

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Automation Practice Manager

Rafael Borrell

Rafa leads the consultancy team at Automation Catalyst with a breadth of expertise across automation having worked in the field for over two decades.

He believes that automation isn’t a tool but a mindset that should be instilled throughout an organisation by influencing its people, processes, and technology. 

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Automation Consultant

Jonathan Rogers

Starting his Automation career in 2018 Jonathan has quickly implemented an impressive array of projects for a global client set.

He believes that it is imperative to not just focus on technology, but the people involved and the processes themselves to realise a strategic, business-driven automation vision.

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Automation Consultant

Pedro Nogueira

Pedro has been working in process automation for over eight years and has developed his technical and non-technical skills as a technical lead and design architect.

Throughout his career he has collaborated with design and architect teams to determine requirements for new automation solutions. As well as providing technical guidance and training to development teams, he helps clients manage change within their business and ensure value is delivered through continuous improvement

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Automation Consultant

Asfandyar Khan

Asfandyar is a consultant who brings a breadth of expertise in control systems and automation implementation.


He has gathered experience implementing automation projects for a variety of businesses giving him a solid foundation to provide advice to any business no matter the size.

A natural problem solver he excels at identifying the problems and pitfalls that are associated with implementing automation. 

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